Sacramento, El Dorado, and Placer Counties - Dean Rinker, Your "No B.S." Real Estate Advisor

Secrets to Setting the Perfect Price for a Speedy, Profitable Home Sale

by Dean Rinker

When it comes to selling your home, pricing is everything. Set it too high, and your house may sit on the market for months. Too low, and you could lose thousands. So, how do you price to sell fast and for top dollar? Here’s the game plan.

First, listen to the market. What you paid for your home or what you think or hope it’s worth doesn’t matter. The value is determined by what buyers are willing to pay today. Look at comparable homes in your neighborhood that have recently sold and those currently on the market. Buyers will flock to your competition if your price is out of line.

Avoid the biggest mistake—overpricing. It may sound tempting to start high and “leave room to negotiate,” but you could scare off potential buyers. When your house sits too long, buyers assume there’s something wrong with it, and you may end up selling for less than you would have if you priced it right from the start.

Next, create competition. Homes priced at or slightly below market value often receive multiple offers, driving up the final sale price. When buyers feel the pressure of competition, they’re more likely to make higher offers, fast.

Finally, package it right. First impressions are everything. Make sure your home looks inviting, clean, and clutter-free. Good curb appeal will attract buyers before they even step inside. Once they do, a bright, airy space will make them feel at home. Don’t forget, a well-packaged home sells faster and for more.

Curious about your home’s value in today’s market? Visit HomeValuePro.com. Have questions? Please text/call me at 916-508-5353 or email me at [email protected]. I’m always happy to help.

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